In the US, intense color and big lashes are key.
In Brazil, people go for a natural look, with matte lips.
Canadians love their bold brows and matte lips.
People in the UK love natural-looking contouring and highlighting.
People in India wear bold makeup looks like smoky eyes, winged eye liner, and bright lips.
Australians tend to gravitate toward practical long-wearing, sweat-resistant products.
In the United Arab Emirates, strong brows and lashes are popular, even for "no makeup" looks.
In Japan, highlighting and red lips are the latest beauty obsessions.
Bold, intense lips are super popular in Mexico.
And in France, flawless skin is of the utmost importance.
source : thisisinsider.com